BODYLURA

A New Dashboard Experience, Increasing Usage by 17%

Led design of a dashboard feature to simplify navigation, ease user frustration, and increase retention.

Lead Designer

Mobile UI

Dashboard Design

Reduced steps in key flows by:

50%

Increased overall app usage by:

17%

Increased Key event participation by:

3x

Increased overall user motivation:

Drive

My Role

As the lead product designer, I owned the end-to-end design cycle on a 6-person cross-functional team.

Responsibilities

Research & Usability

Prototyping & Ideation

Interaction & Visual Design

Design System

Business Goals

Increase app usage and reduce frustration by improving navigation clarity and feature visibility.

Increased Discovery

Increase feature discoverability to drive higher adoption of workouts, challenges, and events.

Strengthen Engagement

Increase engagement with core product features.

Boost User Satisfaction

Deliver a seamless experience from entry to workout completion.

Research

Identifying friction points that drive users to different fitness products.

User Interviews

Result: Desire for diversity combined with frustration when changing programs leads to disengagement.

I like to do different kinds of workouts in the same week, but it's tedious to change from one program to the other. It's frustrating; I just want to get started.

Doing the same workout all the time gets boring. I like to switch it up.

Benchmarking

Result: Industry leaders anchor the experience with a dashboard.

If I could ask for one change, it would be to see everything at one glance. The workouts, my stats, my nutrition.

Journey Mapping

Result: High motivation meets high friction, causing frustration. Users want to work out, but it's difficult to find the type of workout they want.

Problem

Navigation is frustrating and time-consuming as users switch between programs, locate key features, and find events.

Gaps in Awareness

Lack of information leaves users unaware of key events.

Friction in Key Actions

Flawed UX caused frustration when users want to do more than one program.

Lack of Visibility

Key features and stats are not easily viewed at a glance.

Process

Building systems for speed and scale

Flexibility

Worked with engineering to identify and address time, tech, and user constraints.

Scalability

Designed a flexible system to support new dashboard features.

Launch Success

Usability testing, usability QA, and C-suite approval

Solution

A new dashboard for easy navigation and increased visibility of key features and events.

Improved user flow for starting a new program

To reduce user frustration, I introduced a “My Programs” section to the dashboard. There, users can add the programs they are interested in and easily swipe between them.

IMPACT: Removed friction and user frustration when doing more than one program, reducing steps by 50%.

Users expressed excitement and happiness

Improved Visibility

Users often express surprise when a fitness challenge starts, not having been previously aware of the upcoming event. I added a challenge card to the dashboard.

IMPACT: Improved user knowledge about what the product offers, increasing challenge participation by 3x.

Everything in One Place

I included easy access to workout history, stats, achievements, and other activities.

IMPACT: Providing a way to easily log activities completed outside the app increased app usage by 17%.

Reflections

User research uncovers hidden needs.

What seems obvious from a design or business perspective may not align with user behavior. Direct conversations with users are crucial to uncovering product gaps.

Centralized experiences can drive engagement.

Simplifying access to key features and surfacing relevant information in a clear, structured way can drive higher adoption and user satisfaction.

Cross-functional teamwork streamlines execution.

A tight feedback loop between design and development minimizes miscommunication, convers constraints, speeds up iteration, and results in a more polished end product.